World Diabetes Day Coming on November 14, 2009

Dear Press Representative
In order to assist you in preparing your stories and reports for World Diabetes Day 2009, we have prepared this handy guide below. While the list is not exhaustive, we have provided links and materials for you to find more in-depth information (latest prevalence figures, clinical guidelines, education and prevention information, info about the campaign and country-by-country resources). Please feel free to print this guide and to contact us at anytime for more information and materials.
Kind regards
Kerrita and Merry
World Diabetes Day Media Team

Diabetes Prevalence
According to latest data released by the International Diabetes Federation (IDF), diabetes now affects 285 million people worldwide costs the world economy at least US$376 billion in 2010, or 11.6% of total world healthcare expenditure. A further 344 million are at risk of developing diabetes (pre-diabetes). If nothing is done to reverse the epidemic, IDF predicts that by 2030, 435 million people will live with the disease as at a cost projected to exceed US$490 billion. IDF’s World Diabetes Day campaign, faced with these alarming numbers, aims to establish access to diabetes education as a right for all people with diabetes, to promote greater awareness of the risk factors and warning signs of diabetes, and encourage best-practice sharing in diabetes prevention.
· Every 10 seconds a person dies from diabetes-related causes.
· Every 10 seconds two people develop diabetes.
· Every 30 seconds a limb is lost to diabetes
· Each year a 7 million people develop diabetes
· Each year 4 million deaths are attributable to diabetes
· Diabetes is the fourth leading cause of global death by disease.

World Diabetes Day – 14 November

WHEN: World Diabetes Day is celebrated on 14 November, a date chosen to mark the birthday of Sir Frederick Banting, who is credited with the discovery of insulin. An official United Nation’s Day, World Diabetes Day is represented by the blue circle logo that is the global symbol of diabetes.

WHO: World Diabetes Day is a campaign led by the International Diabetes Federation (IDF) and its 212 member associations in 163 countries and territories. Created by IDF and the World Health Organization in 1991, World Diabetes Day became an official United Nations Day in 2007 thanks to a UN resolution that calls on all member states to organize events to mark the day. The World Diabetes Day campaign is supported by 14 official partners: Abbott Diabetes Care, AstraZeneca, Boston Scientific, Bristol-Myers Squibb, LifeScan, Eli Lilly, Medtronic, Merck Sharp & Dohme (MSD), Novartis, Novo Nordisk, Pfizer, Roche, Sanofi Aventis and Takeda.

THEME FOR 2009 – 2013: Diabetes Education and Prevention. Detailed explanations are found here (http://www.worlddiabetesday.org/en/the-campaign/diabetes-education-and-prevention)

WHERE: Celebrated globally in over 163 countries. Hundreds of events will take place worldwide to mark the day, from individual acts of celebration, group and community-based activities to governmental events. A country-by-country list of activities is available here with local organizer’s contact information - http://www.worlddiabetesday.org/events/upcoming

WEBSITE and ONLINE: The Official Campaign website is trilingual and provides materials, information and a country-by-country list of activities taking place on or around World Diabetes Day
· English - http://www.worlddiabetesday.org/
· French - http://www.worlddiabetesday.org/fr
· Spanish - http://www.worlddiabetesday.org/es

· Twitter- www.twitter.com/wdd
· Facebook-http://tinyurl.com/o7o6kf (EN); http://tinyurl.com/yfd5eyj (FR) and http://tinyurl.com/yfpu9kg
· YouTube - http://www.youtube.com/user/WorldDiabetesDay

ABOUT WDD and DIABETES
· WDD Press kit: available in English, French and Spanish - http://www.worlddiabetesday.org/en/media/press-materials/press-kit
· IDF Diabetes Atlas 4th Edition, International Diabetes Federation, 2009: Diabetes resource released on October 19 which charts Diabetes prevalence for 216 countries and territories, provides economic costs, political solutions and general information about diabetes. Available free at www.diabetesatlas.org
o Country by country stats - http://www.diabetesatlas.org/map


IMAGERY
· LOGO: available in over 60 languages here - http://www.worlddiabetesday.org/en/materials/logo
· POSTERS: 3 Official campaign posters are available in 15 languages - http://www.worlddiabetesday.org/en/materials/campaign-posters-0

BLUE MONUMENT CHALLENGE: IDF began lighting monuments in blue (the colour of the blue circle diabetes symbol) on World Diabetes Day in 2007.
· 2009 Monuments Lighting: – a country-by-country list of monuments lighting is available here - http://www.worlddiabetesday.org/activities/wdd-monument-challenge (More than 500 monuments and iconic buildings have already confirmed participation on November 14. They include: Table Mountain in South Africa, the London Eye in the United Kingdom, the Burj al Arab in the United Arab Emirates, Christ the Redeemer in Brazil, the Hofburg in Austria, the Alamo and Empire State Building in the USA and Tokyo Tower in Japan. Across Japan close to 60 monuments will light in blue; 82 will light in Argentina, 34 in Kazakhstan and 21 in the USA.
· World Diabetes Day in Pictures – pictures of monuments and other WDD activities - http://www.flickr.com/groups/wdd/
· Hi-Res Photos: For hi-res photos of monuments please contact us at media@idf.org or call +32-2-543 1639.

EVIDENCE BASED RESOURCES: 2009 data
· IDF Diabetes Atlas 4th Edition - http://www.diabetesatlas.org/
· IDF Clinical Guidelines on Diabetes Care - http://www.idf.org/clinical-practice-guidelines
· IDF Diabetes Education Guidelines, Curriculums, Standards and Programmes - http://www.idf.org/Diabetes_Education
· IDF Prevention Material - http://www.idf.org/idf-consensus-type-2-diabetes-prevention
FOR ALL MEDIA REQUESTS: Please contact the World Diabetes Day Media Team
Kerrita McClaughlyn
Media Relations Manager, IDF
Office: +32-2-5431639
Mobile: +32-487 530 625
Email: media@idf.org
Merry Rivas Gonzalez
Spanish Media Coordinator, IDF
Mobile: +44-7737-666495
Email: media@idf.org
About IDF
The International Diabetes Federation (IDF) is an umbrella organization of 212 member associations in than 163 countries and territories, representing over 285 million people with diabetes, their families, and their healthcare providers. The mission of IDF is to promote diabetes care, prevention and a cure worldwide. Its main activities include education for people with diabetes and healthcare professionals, public awareness campaigns and the promotion and exchange of information. IDF is a non-governmental organization in official relations with WHO and associated to the United Nations’ Department of Public Information. For more information, please visit www.idf.org and follow us at twitter.com/IntDiabetesFed

Kerrita McClaughlyn | Media Relations Manager
tel +32-2-5431639 | mob +32-487-530 625 | Kerrita.McClaughlyn@idf.org


International Diabetes Federation
166 Chaussée de la Hulpe, B-1170 Brussels, Belgium
tel +32-2-5385511 | fax +32-2-5385114
info@idf.org | www.idf.org | VAT BE 433.674.528

IDF | Promoting diabetes care, prevention and a cure worldwide




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